Tuesday, January 6, 2009

Interactivity Reporting (6 hours)



First Day 3 hours
What is interactivity?
Explanation of the concept with examples from spots websites and calculation for the time users spend on these websites

Why it is important to my work?
discussion about the benefits of interactivity and how it could be used to support hits and sales

From a news piece to a news story (serving users instead of informing them) + Excercise
Use examples to show editors complete news stories and weak news pieces then trainees start to suggest ideas of how to serve the user by adding value and rewarding the user through exercise

Information gathering
Questions create stories not answers .. an open discussion about getting the right answer from your source using questions followed by a practical exercise

Second Day 3 hours

How to raise a debate?
Use examples showing trainees different methods of engaging users into debates through direct and indirect ways
+ exercise where the trainees will supposed to suggest ideas

Photography and video story telling for internet?
Explanation using examples for how to gather still photos or video clips to tell stories for internet users

Project :
Producing a multimedia package story with photos or video creating a story implementing all the skills they learned during the course

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